Pricing · checked November 8, 2026
Otterly.AI costs $29 a month for Lite (15 prompts), $189 for Standard (100) and $489 for Premium (400), each on four AI engines. Google AI Mode, Gemini and Claude cost extra on every plan, so tracking all of them runs $76, $416 or $1,226 a month.
Want Claude, Gemini and AI Mode without paying for add-ons? supereo ours is our pick. Its Copilot plan is $149 a month, bought online with a 7-day trial, and covers all six engines for up to 40 buyer questions. It tells you exactly what to change on each page, and Autopilot, its higher plan, makes the changes itself. Run the free audit.
| Plan | Monthly | Yearly, per month | Prompts | Extra prompts | API and MCP | Recommendations | GEO URL audits | Workspaces |
|---|---|---|---|---|---|---|---|---|
| Lite | $29 | $25 | 15 | Not available | No | Up to 3 a week | 1,000 a month | 1 |
| Standard | $189 | $160 | 100 | +100 for $99 a month, up to 300 more | 2,000 requests a month each | Unlimited | 5,000 a month | Unlimited |
| Premium | $489 | $422 | 400 | +100 for $99 a month | 5,000 requests a month each | Unlimited | 10,000 a month | Unlimited |
| Enterprise | Custom | Custom | From 1,000 | Custom | Custom | Unlimited | Custom | Unlimited |
Source: otterly.ai/pricing and Otterly's plan article, read November 8, 2026. Every plan tracks ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot daily, with unlimited team members and reports you can export. Prices are in USD or EUR, depending on where you are.
All three engines are available on every plan, and the price of each depends on the plan you're on. Gemini here means the gemini.google.com web interface, Otterly's help center says, not Gemini inside Google Search.
| Add-on | Lite | Standard | Premium |
|---|---|---|---|
| Google AI Mode, a month | $9 | $59 | $149 |
| Gemini, a month | $9 | $59 | $149 |
| Claude, a month | $29 | $109 | $439 |
| All three, a month | $47 | $227 | $737 |
| Google AI Mode, a year | $93 | $610 | $1,540 |
| Gemini, a year | $93 | $610 | $1,540 |
| Claude, a year | $300 | $1,100 | $4,400 |
| All three, a year | $486 | $2,320 | $7,480 |
Source: the add-on table on otterly.ai/pricing, November 8, 2026; the "all three" rows are our sums. Otterly sells the extra engines "for up to 1,000 prompts" and asks larger accounts to contact support.
This is the number the headline price leaves out. Covering the six engines buyers ask most (ChatGPT, Perplexity, Google AI Overviews, AI Mode, Gemini and Claude) takes all three add-ons on Otterly, with Microsoft Copilot along as a seventh. That more than doubles every plan, because on each one the add-ons cost more than the plan itself.
| Plan | Plan price | Three add-ons | Total a month | Plan and add-ons | Per prompt | Per prompt, per engine |
|---|---|---|---|---|---|---|
| Lite 15 prompts | $29 | $47 | $76 | 62% add-ons | $5.07 | $0.72 |
| Standard 100 prompts | $189 | $227 | $416 | 55% add-ons | $4.16 | $0.59 |
| Premium 400 prompts | $489 | $737 | $1,226 | 60% add-ons | $3.07 | $0.44 |
| supereo Copilot ours 40 questions | $149 | Included | $149 | No add-ons | $3.73 | $0.62 |
Our arithmetic on Otterly's monthly list prices, November 8, 2026. With all three add-ons, an Otterly plan covers seven engines (its four plus AI Mode, Gemini and Claude), so the per-engine figure divides by seven. supereo covers six: ChatGPT, Gemini, Perplexity, Claude, Google AI Mode and Google AI Overviews.
Forty questions is the size of supereo's Copilot plan, and a common starting set for one brand. On Otterly, Lite stops at 15 prompts and can't add a prompt pack, so 40 prompts means Standard. With AI Mode, Gemini and Claude added, that's $416 a month, or $4,240 a year on yearly billing. supereo covers the same six engines for $149 a month, or $1,490 a year, and adds what to change on each page.
Countries multiply the count. Otterly's help center says "a search prompt counts for one country", so the same 40 prompts tracked in three countries are 120 prompts. That needs Standard plus one 100-prompt pack: $288 a month as sold, or $515 with every engine, since the add-on price is fixed up to 1,000 prompts.
Otterly takes 15% off its plans for yearly billing, and sells the add-ons by the year too. Here is what a year costs each way.
| Plan | Monthly, for 12 months | Billed yearly | With every engine, monthly | With every engine, yearly |
|---|---|---|---|---|
| Lite | $348 | $300 | $912 | $786 |
| Standard | $2,268 | $1,920 | $4,992 | $4,240 |
| Premium | $5,868 | $5,064 | $14,712 | $12,544 |
Our arithmetic on the monthly and yearly prices on otterly.ai/pricing, November 8, 2026. Yearly plan prices are $25, $160 and $422 a month; yearly add-on prices are in the add-on table above.
The Internet Archive's first readable copy of Otterly's pricing page is from August 2025 (its January 2025 capture is a 404). Since then the plan prices haven't moved. The add-ons have changed twice: AI Mode got cheaper, and Claude was added.
| Captured | Lite, all engines | Standard, all engines | Premium, all engines | Engines in all |
|---|---|---|---|---|
| Aug 2025 to Oct 2025 | $67 | $437 | $1,127 | 6: no Claude yet |
| Jan 2026 to Jun 2026 | $47 | $307 | $787 | 6: no Claude yet |
| Aug 2026 to Nov 2026 | $76 | $416 | $1,226 | 7, Claude included |
Our sums from the archived pricing pages above: each plan plus every add-on it offered at the time, monthly billing.
Otterly's trial runs 7 days with 50 prompts, 1,000 API calls, 1,000 MCP calls, 50,000 Agent Analytics events and 100 GEO audit URLs, with unlimited workspaces and team members, and it needs no credit card. After the week you pick a paid plan to keep monitoring. supereo's free audit is the quicker look: 20 buyer questions written from your site, asked on six engines, every answer shown, in about 2 minutes, with no card.
Public posts, copied word for word with links, the critical one first. They're individual posts, not reviews or ratings; more are on the Otterly review page.
“But I would look at Peec AI rather than Otterly. From my experience better value for money ratio.”u/AdSimilar2942 on r/SEO_LLM · Oct 10, 2026 · Read the post
Worth knowingPer prompt, the two are close on list prices: Peec AI Starter is $1.90 on 3 models and Otterly Standard $1.89 on 4 engines, or $4.16 once Claude, Gemini and AI Mode are added.
“Otterly gave me the full report with no card at all.”u/Middle_Smell_1031 on r/SEO_tools_reviews · Aug 23, 2026 · Read the post
“The pricing is also reasonable enough to test, so I’d prefer to run a trial and compare the quality and depth of data before making any decision.”u/cswebsolutions on r/localseo · Oct 7, 2026 · Read the post
| If you need | Option | From / month | What you get |
|---|---|---|---|
| All six engines, and what to change on each page | supereo Copilot ours | $149 | 40 questions on 6 engines; the evidence and wording for every fix |
| Every engine on the smallest budget | Rankscale Essentials | $17, yearly only | 120 credits on 9 named engines, Claude included |
| Every engine, plus content work | AthenaHQ Starter | $295 | 3,600 credits on 11 models and a content optimization agent |
| AI Mode and Gemini without add-ons | SE Visible Basic | $89 | 75 prompts on 5 engines; Perplexity isn't in its list |
| Otterly's own cheapest full setup | Otterly Lite, all add-ons | $76 | 15 prompts on 7 engines |
Prices from each vendor's pricing page, November 8, 2026: Rankscale, AthenaHQ, SE Visible, Otterly.AI and supereo's plans (linked under Sources). All ten alternatives are compared in the main guide.
$29 a month for Lite (15 prompts), $189 for Standard (100) and $489 for Premium (400), or $25, $160 and $422 a month billed yearly. Enterprise starts from 1,000 prompts at a custom price.
No, but it has a free 7-day trial with 50 prompts and no credit card.
No. Claude is a paid add-on on every plan: $29 a month on Lite, $109 on Standard and $439 on Premium. Google AI Mode and Gemini are add-ons too.
Google AI Mode and Gemini are $9, $59 or $149 a month each and Claude is $29, $109 or $439, on Lite, Standard and Premium. All three together cost $47, $227 or $737 a month.
No. Prompt packs of 100 for $99 a month are only for Standard and Premium, and Standard can add at most 300 before you're moved to Premium.
Yes, 15% off the plans when you pay yearly. The add-ons have yearly prices as well, from $93 a year for AI Mode or Gemini on Lite to $4,400 a year for Claude on Premium.
Not published. The pricing page says it starts from 1,000 search prompts. A September 13, 2026 capture showed "Starting from $1,000/month"; by October 16 the figure was gone.
Rankscale's $17 Essentials plan, billed yearly, covers nine engines on credits. If you also want to know what to change, supereo is our pick: $149 a month for 40 questions on all six engines, with no add-ons, where Otterly's cheapest setup with every engine is $76 for 15 prompts.